Only a handful of
pieces of nostalgia come to mind which have a stronger association to an
artist's legacy than Raekwon's Purple Tape. Twenty years from now in
Hip Hop's Museum, located on a shelf placed between one of Jam Master
Jay's fat gold rope chains and Flava Flav's clock, will we find that
purple colored cassette. Seventeen years from the date of its release,
"The Purple Tape" is more popular of a term to describe Rae's debut than
the album's title itself. The Chef describes how the idea to color the
cassette was influenced by the crack game. He explains how back in the
day, during his hustling days, it was customary for dealers to identify
their product by using colored vial tops. In one of the most genius
marketing moves of Hip Hop's era, Rae decided to adopt this same method
for his debut release. At the time, i'm sure, not Raekwon nor the
Marketing Department at Loud could've envisioned the impact of this
decision, and now fifteen years removed, it's saga continues. Even with
the demise of the cassette format, its still one of the most sought
after cassettes by Hip Hop memorabiliists, tape heads, and cassette
collectors [the OG cassette is now up on Ebay for $260.00]
For the anniversary of the legendary release, we decided to pay tribute, The Up North Trips way. So we put together a dope mix of grape tinted classics for your listening pleasure. Now let's get purple like Grimace or Barney...
For the anniversary of the legendary release, we decided to pay tribute, The Up North Trips way. So we put together a dope mix of grape tinted classics for your listening pleasure. Now let's get purple like Grimace or Barney...
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