De La Soul teams up with Nike for new album

De La Soul quietly released “Are You In,” the Amityville-based trio’s first new album in five years, today on iTunes – not through a major label, but through a partnership with Nike.

The album, which comes as a single 45-minute track meant to play as a soundtrack for a workout, was produced by Flosstradamus and features plenty for De La fans to enjoy. “When we first heard about this project we were psyched on the challenge,” says rapper Posdnuos. “We pride ourselves on being able to get bodies moving, so it was cool to do it with a specific goal in mind – giving runners the sonic fuel to clock some miles.”

In the hands of lesser rappers, rhymes like “Run! Pick up the pace! Know that life is just a race, y’all!” might not work, but when paired with a pounding, old-school Public Enemy-ish beat crossed with some electro, it turns into inspirational stuff, as does the mantra "We OD on F-O-O-D."


http://weblogs.newsday.com/entertainment/music/blog/2009/04/de_la_soul_teams_up_with_nike.html